Every lead and call delivered by DemandVertical passes a multi-layer compliance pipeline — TCPA consent, real-time fraud scoring, CMS/HPMS documentation, and third-party verification on every record.
Every consumer record moves through this sequential pipeline before being approved for delivery. No step can be skipped.
Consent is captured at the source, with TCPA-compliant language displayed at point of data submission.
Proprietary technology scores every record across 40+ behavioral and contextual signals in real time.
Records are screened against compliance rules before any routing decision is made.
Approved records deliver with a full audit package attached — every field traceable to its source.
Our proprietary technology assigns a risk score to every record. The score determines routing action before any delivery commitment is made.
| Risk Tier | Score Range | Routing Action | Description |
|---|---|---|---|
| Low Risk | 80 – 100 | Standard Routing | Clean record with strong intent signals. Routes immediately to qualified buyers at full price. No flags, no holds. |
| Medium Risk | 50 – 79 | Secondary Review | Acceptable record with one or more soft flags. Routed to secondary buyers or held for manual spot-check before delivery. |
| High Risk | 25 – 49 | Manual QA Required | Record exhibits multiple anomaly signals. Held from automated routing. Requires manual QA review before any delivery. |
| Critical | 0 – 24 | Do Not Contact | Record blocked from all routing and delivery. Flagged for compliance audit. Causes: confirmed fraud, invalid consent, DNC match, or known bad actor pattern. |
DemandVertical enforces compliance at six distinct checkpoints — each automated, each logged, and each independently auditable.
One-to-one express written consent is required and verified for all data leads and call transfers. Consent language is specific to the buyer receiving the record.
Every record is scrubbed against the National Do Not Call Registry, state DNC lists, and buyer-specific suppression files before routing is initiated.
Proprietary fraud models evaluate every submission for bot activity, recycled data, identity mismatches, and anomalous behavioral patterns.
State-specific insurance marketing rules — calling hour restrictions, disclosure mandates, and vertical-specific requirements — are enforced automatically.
Phone numbers, addresses, and identity fields are validated in real time against authoritative third-party data sources before any routing action.
A full, timestamped audit trail is generated for every record and retained in a format suitable for regulatory audit, legal discovery, or buyer dispute resolution.
Our proprietary technology intercepts fraudulent activity at every stage — before media spend is committed, before routing, before delivery, and after the fact through ongoing monitoring.
Fraud signals are identified at the moment a consumer interacts with the intake form — before the record is even created. This is the most cost-effective point of intervention.
Every submitted record is run through our proprietary risk model immediately after intake. High-risk records are quarantined before any routing spend is committed.
Every traffic source is continuously monitored for quality degradation. Publishers showing elevated fraud rates are flagged, throttled, or suspended automatically.
Buyers can flag delivered records for non-compliance review. Our team investigates within 48 hours using the full audit trail attached to every delivery.
Medicare and health insurance lead generation carries the highest regulatory burden in the industry. DemandVertical is purpose-built for it.
All Medicare campaigns comply with CMS marketing guidelines, including media channel restrictions, required disclosures, and prohibited content rules.
Marketing materials used in Medicare campaigns are tracked and available for HPMS submission by contracted plan sponsors.
Campaign volume and outreach are automatically restricted to CMS-permitted enrollment period windows for Medicare Advantage and Part D.
DemandVertical operates as a compliant Third-Party Marketing Organization under CMS guidelines, with contractual obligations passed through to downstream publishers.
Health insurance campaigns comply with ACA marketing standards, state DOI regulations, and carrier-specific marketing guidelines.
Auto campaigns adhere to state-specific insurance advertising standards and calling restrictions across all 50 states.
DemandVertical's compliance stack is backed by the leading independent verification platforms trusted by the nation's top carriers, agencies, and regulators.
Independent consent verification — a LeadiD is generated at first keystroke on every form and delivered with each record.
Session-level recording captures the full consumer interaction — every click, field entry, and disclosure viewed — at time of consent.
One-to-one express written consent documented for every lead and call transfer — compliant with FCC TCPA and state telemarketing laws.
Medicare campaigns documented for CMS oversight and HPMS submission by contracted plan sponsors — full material tracking included.
Every DemandVertical partner receives full compliance documentation, audit support, and a dedicated account team trained on regulatory requirements.